About Business Strategies and Beyond - business strategies, brand development, branding, brand identity, brand management, brand awareness, strategic planning, corporate identity, marketing, market consulting

About Business Strategies & Beyond
Business Strategies & Beyond is a strategic marketing consulting firm that conceptualizes and implements brand development, brand management, and marketing strategies. At our core is the belief that a brand development strategy provides the stability and guidance to help companies manage and profit from the environment of constant change that is present in business today. GAIL STECKLER Founder, President and Chief Strategy Officer Gail Steckler formed the company with a mission to improve the growth of industrial and business-to-business client companies. Business Strategies & Beyond was designed as a stand-alone company with associations to Messinger Associates, Inc., an industrial marketing communications company Gail started in 1985 and continues to run as its president. Gail works directly with senior leaders to develop a platform for framing corporate definition, market relevance, brand strategy, and market leadership. BS&B’s unique approach to creating innovative strategies has resulted in exceptional growth for its clients. Gail has been recognized by NJBiz Magazine in a feature article, and ranked within “Who’s Who in New Jersey”. In addition, Messinger Associates was ranked as a Top Public Relations firm by the same publication. As part of her personal and professional goals, Gail is a voracious reader of general business and vertical industry trade publications and books to stay current in industry issues, opportunities and marketing trends. A key component of the BS&B mission is the continual monitoring of client markets. Recognized as a specialist in industrial, business-to-business marketing, Gail has been invited to deliver feature presentations about brand development and creative marketing strategies for the ACG New Jersey; *The National Association of Flavors and Food Ingedient Systems (NAFFS)* and the *New Jersey Group of Small Chemical Businesses, in addition to individual company and small group presentations. She has also written two books, which have been published by Silver Burdett Company. In recognition of her role in providing support services to growing mid-size businesses, Gail was selected to be a referral resource and member of TEC Associates, a consortium of regional business owners. In addition, she has served on the Board of Directors of the Business Marketing Association of New Jersey* and is currently active in NJPEC (New Jersey Packaging Executives Club); ISPE (Institute of Pharmaceutical Engineers); Association for Corporate Growth (ACG); the Family Business Forum of the Rothman Institute for Entrepreneurial Studies, and the International Women’s Writers Guild (IWWG). Gail holds a B.A. from The American University in Washington, D.C., and a M.A. from C.W. Post College of Long Island University. Contact Us

About Business Strategies & Beyond

Business Strategies & Beyond is a strategic marketing consulting firm that conceptualizes and implements brand development, brand management, and marketing strategies. At our core is the belief that a brand development strategy provides the stability and guidance to help companies manage and profit from the environment of constant change that is present in business today.

GAIL STECKLER
Founder, President and Chief Strategy Officer

Gail Steckler formed the company with a mission to improve the growth of industrial and business-to-business client companies. Business Strategies & Beyond was designed as a stand-alone company with associations to Messinger Associates, Inc., an industrial marketing communications company Gail started in 1985 and continues to run as its president.

Gail works directly with senior leaders to develop a platform for framing corporate definition, market relevance, brand strategy, and market leadership.

BS&B’s unique approach to creating innovative strategies has resulted in exceptional growth for its clients. Gail has been recognized by NJBiz Magazine in a feature article, and ranked within “Who’s Who in New Jersey”. In addition, Messinger Associates was ranked as a Top Public Relations firm by the same publication.

As part of her personal and professional goals, Gail is a voracious reader of general business and vertical industry trade publications and books to stay current in industry issues, opportunities and marketing trends. A key component of the BS&B mission is the continual monitoring of client markets.

Recognized as a specialist in industrial, business-to-business marketing, Gail has been invited to deliver feature presentations about brand development and creative marketing strategies for the ACG New Jersey; The National Association of Flavors and Food Ingedient Systems (NAFFS) and the New Jersey Group of Small Chemical Businesses, in addition to individual company and small group presentations. She has also written two books, which have been published by Silver Burdett Company.

In recognition of her role in providing support services to growing mid-size businesses, Gail was selected to be a referral resource and member of TEC Associates, a consortium of regional business owners. In addition, she has served on the Board of Directors of the Business Marketing Association of New Jersey and is currently active in NJPEC (New Jersey Packaging Executives Club); ISPE (Institute of Pharmaceutical Engineers); Association for Corporate Growth (ACG); the Family Business Forum of the Rothman Institute for Entrepreneurial Studies, and the International Women’s Writers Guild (IWWG).

Gail holds a B.A. from The American University in Washington, D.C., and a M.A. from C.W. Post College of Long Island University.

GAIL STECKLER Founder, President and Chief Strategy Officer

GAIL STECKLER
Founder, President and Chief Strategy Officer